MHM Grafix

Phase 1

Situation Analysis: Defines the market dynamics and identifies client’s position in the market as it currently exists and will summarize the current situation from an internal and external perspective.

Industry Overview : Defines the current market situation and explores market trends and product consumption

Competitive Profile: Identifies key players in the market and defines their positions, strategies and initiatives. This section is designed to give the client a clear understanding of the competitive dynamics of the marketplace and will provide you with valuable information for developing your future strategies and target markets.

Customer Profile: Provides an analysis of each of the potential target markets, regarding their use of the product and the factors affecting their buying process. This information is gathered using a variety of research tactics and may include MHM Grafix contacting a number of organizations within each category to gather facts about the buying process.

S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats): Provides client with an in-depth view of the strengths and weaknesses of his or her organization, both from an internal and external perspective. It also defines potential opportunities and threats. This section is critical because it provides an objective summary of both perceptions and issues that will affect the success of future marketing efforts.

Target markets: Key target markets will be identified given the competitive situation, growth potential and product offering of the client. These markets will provide the best opportunity to develop strong brand awareness and will maximize the potential for both market share and revenue growth.

Phase 2

Key Objectives: Once all of the information is gathered during Phase I of the plan, MHM Grafix together with the client will work as a group to define the key objectives that will be instrumental in developing future strategies and tactics.

Positioning: After reviewing the industry, competitive information, company objectives, MHM Grafix will then define the client’s new positioning in the marketplace. It will tie directly to the company’s and will reinforce its objectives and strategies.

USP: Create and implement a unique selling proposition (USP). We'll uncover the real reasons why customers and clients patronize your business. Your USP will touch upon everything you do, both internally and customer facing.

Summary: A summarization of all relevant factors and information will be completed prior to developing strategies and tactics.

Phase 3

Strategies: MHM Grafix will develop marketing and advertising strategies that support the positioning and key objectives. These strategies will address channels of distribution, as well as define key corporate sales messaging.

Tactics: A list of marketing and advertising initiatives that support and reinforce the company’s positioning, objectives and strategies will be developed. MHM Grafix will identify and produce the marketing support tools that provide the largest return on investment and ones that will substantially increase a client’s brand recognition and market share.MHM Grafix Marketing Plan is a comprehensive effort that will allow a company to direct its resources toward achieving a common goal.

Follow up for success
Unlike other companies, we'll work together on implementing each step. MHM Grafix won't just leave you with reports, printouts or charts – We’ll actually work with you, hand in hand, to implement, improvise and master marketing for your business. Click here make an appointment TODAY!